Respecting Choices

Rich Umbdenstock Joins the Governing Board for Respecting Choices

AHA President & CEO Emeritus Rich Umbdenstock Joins the Governing Board for Respecting Choices

We are pleased to announce that Rich Umbdenstock, President and CEO Emeritus of the American Hospital Association, is joining the Board of Directors of C-TAC Innovations, which is the governing board for the internationally recognized Respecting Choices program.

During his tenure with AHA, Mr. Umbdenstock helped the association lead, represent, and serve more than 5,000 member hospitals, health systems and other health care organizations, as well as 43,000 individual members. As head of the AHA, Mr. Umbdenstock played a key role in the debate, passage and implementation of the Affordable Care Act, working with association members on critical issues such as coverage, quality improvement and insurance reform.

Mr. Umbdenstock’s extensive experience includes a background in hospital administration, health system governance, management, and integration. He received the AHA Distinguished Service Award, the Association’s highest honor, in 2017. A fellow of the American College of Healthcare Executives, Umbdenstock has also served as vice chair of the National Quality Forum, co-chaired the Council for Affordable Quality Healthcare and served on the board of Enroll America.

“Rich Umbdenstock has been a beacon of light for healthcare organizations during times of great change in our healthcare system” says Board of Respecting Choices Co-Chair Tom Koutsoumpas. “His wealth of expertise and experience in innovating care delivery has accelerated the movement toward person-centered care and we look forward to adding his perspective to the Board of Directors for Respecting Choices so that people get care tailored to what matters most to them.”

“I’m excited to support the spread of person-centered decision making as a member of the Board of Directors for Respecting Choices,” says Umbdenstock. “Now more than ever, we must find innovative solutions that provide high-quality, person-centered care, especially for the sickest and most vulnerable among us.”

About Respecting Choices: Respecting Choices (RC) is the most established, respected, and well-known organization leading this work. With over 25 years of experience, RC has accumulated the most research-based evidence of anyone in this field and is the only organization in the field with a significant focus in system development and re-design – using the principles of implementation science – necessary for sustainability of the solution.